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Welcome to HotWired!
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Welcome to HotWired!
++++++++++++++++++++
The verification number for "cypherpunks" is: 96472
You may also use the following URL to verify yourself, using
cut and paste if you can:
http://hard.wired.com/cgi-bin/users/ver?number=96472
Note: This is your *verification* number, *not* your HotWired
password. Your HotWired password is the password you gave us when you
created your account, and has not changed (and won't change unless you
change it). Please type (or copy and paste) this number into the
verification form. To reach the verification form, connect to
HotWired, click Yes to signify that you are a member, and click on the
region of the image map that reads, "You should verify NOW." (You
really should.) You can also reach this directly as
http://www.hotwired.com/Login/verify.html
You will then be able to take advantage of the full range of HotWired
services.
Thanks!
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HotWired FAQ
What Is HotWired?
HotWired is new thinking for a new medium. We call it a
cyberstation, a suite of vertical content streams about the
Digital Revolution and the Second Renaissance with an
integrated community space. While HotWired is currently
bound by technological limitations that restrict bandwidth, it
represents the genetic blueprint that will evolve into the
overarching media environment of the next century.
At the core of HotWired's editorial is point of view. We are
not in the content business, we are in the context business.
People today don't have the time or inclination to make sense
of the data flood. HotWired is Wired's answer to the need for
professionalism in a new medium that has been filled until
now with something that resembles public access television
programming.
HotWired is live, twitching, the real-time nervous system of
the planet.
What Does HotWired Look Like?
HotWired is a stunning reinterpretation of the World Wide
Web. Developed by Creative Director Barbara Kuhr of the
award-winning design firm Plunkett + Kuhr, HotWired's
look is clean and bright, filled with playful logos by Dutch
designer Max Kisman and bursting with world-beat colors.
HotWired can be accessed on the Internet via the World Wide
Web and a client application such as Mosaic or NetScape (though
be warned, NCSA Mosaic for Windows has a bug which makes it
unusable).
How Is HotWired Different?
HotWired doesn't look like any online service out there - it
zigs where all the others zag. (HotWired's unofficial design
watchword was "war on bevelled edges.") Its content and
perspective are as innovative as those of its mothership, Wired
magazine, while at the same time being utterly different. Its
community space is technologically unrivalled - the first
graphical conferencing system for the World Wide Web.
Isn't Advertising Anathema on the Net?
The Net community does indeed react negatively to invasive
advertising - the kind of spamming conducted recently by the
Arizona lawyers Canter and Siegel, which elicited a massive
rejection by the Net's immune system. The advertising on
HotWired is the opposite of invasive.
Each advertiser is accessible only through a single discreet
banner at the head of a content section. Most advertising is 90
percent persuasion and 10 percent information; advertising on
HotWired reverses this ratio. And the privacy of members is
guaranteed by HotWired's unqualified commitment to never
divulge a member's personal information to advertisers.
Why HotWired, Why Now?
Because while Big Media and the telecom behemoths have
been busy forming "strategic alliances" to build the
"information superhighway" and sending out press releases
about the tests they're launching any day now, thousands of
companies and millions of people have quietly built a new
interactive medium called the Internet.
This medium is not magazines with buttons, any more than
television was radio with pictures. It's a new medium with a
new aesthetic, a new commercial dynamic.
Many media companies shovel their leftovers into the online
world and call it content. HotWired is not one of them.
Where Wired is a clear signpost to the next level, HotWired is
operating from that next level. HotWired is a constantly
evolving experiment in virtual community. It's Way New
Journalism. It's Rational Geographic.
Today is like 1948; a new medium has reached critical mass.
We're trying to help define the future of that medium before
it ends up like television.
So if you're looking for the soul of our new medium in wild
metamorphosis, our advice is simple. Get HotWired.
What Does HotWired Cost?
HotWired is free to members. HotWired's revenue model is
similar to broadcast media - content supported by sponsors.
HotWired's sponsors are some of the bluest chip advertisers in
America, including IBM, AT&T, Volvo, Sprint, MCI, Zima
(Coors), Internet Shopping Network (Home Shopping
Network), Club Med, etc.
What Hotwired Is Not
HotWired is not Wired magazine with another name (Wired
works perfectly well in print, thank you). It's not a so-called
online magazine (print content reduced to ASCII and shoveled
into another medium, narrowband interactive). It's not
video-on-demand (a pie-in-the-sky marketing concept
created by out-of-touch old-media executives to justify their
headlong rush into a new medium they don't understand,
broadband interactive). It's not an online service like Prodigy
or AOL (now rendered obsolete by the explosion of interest in
the Internet and the development of the Web and graphical
browsers).
And like Wired before it, HotWired is not a cold, marketing
concept, but the heartfelt expression of the passion of its
creators.
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