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LOG_rol
7-31-95. NYPaper shredder Windows 95 confetti:
"Windows of Opportunity for Microsoft."
Windows 95 is already creating a stir in markets
worldwide, in Washington and on Wall Street. The
marketing squad is armed with a $150 million budget to
help their new product become the most successful in
computer software history. NYT_myr
"The Customers: Computer Users Told To Go Slow in Change Of
Operating Systems."
"There aren't too many reasons to change right now." For
Mr. Mott's clients, some of whom have hundreds of PC's,
changing to the new operating system would be disruptive
and expensive and fraught with the minor technical
glitches common in the first iteration of any
software. WOA_nag
"The Rival: Bracing for a Microsoft Onslaught, Apple Sees
No reason to Panic."
A growing chorus of pundits and Wall Street analysts has
zeroed in on Apple as the biggest potential loser in the
wake of the introduction of Windows 95. There is another
view within the industry, however, that holds that the
computer maker is not in danger. APE_duk
"On The Net: The real significance of Windows 95 is
reaching the Web with a single click of the mouse."
The real significance of Windows 95 is as a distribution
vehicle for a simple icon, or symbol, on the computer
screen. With the icon, the user connects to the MSN, and
from there to the Internet. And that is where the real
money lies. RER_edg
"Haven't heard of Windows 95? Where have you been hiding?"
To introduce Windows 95, the Microsoft Corporation is
amassing almost every weapon in the advertising arsenal,
like teaser ads to entice consumers into anticipating
the computer operating system as much as a Super Bowl or
a birthday party. SOP_sud
5 ez: LOG_rol