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DCSB: The Internet Consumer -- 1996 in Review & Predictions for1997
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The Digital Commerce Society of Boston
Presents
David Kaufman
FIND/SVP
Emerging Technologies Research Group
"The Internet Consumer -- 1996 in Review & Predictions for 1997"
Tuesday, February 4, 1997
12 - 2 PM
The Downtown Harvard Club of Boston
One Federal Street, Boston, MA
David is Managing Director of FIND/SVP's Emerging Technologies Research
Group with specific responsibility for "The Internet Consumer - Continuous
Market Advisory Service".
The group provides numerous Fortune 500 companies with detailed research and
analysis on behaviors and preferences of Internet consumers.
Mr. Kaufman will discuss the Internet as a consumer platform. The growth
of the Internet has been getting a lot of press, most of it based
on speculation, not research. Although good data is hard to find, it
does exist and can be used to approach the Interactive consumer.
During 1996 it became true that Internet consumers, who paid for
their own access, were one of the fastest growing market segments.
Currently, home and small business users are driving the demand for
interactive services such as online banking and financial planning.
Users also expressed an interest in locating information on such
diverse topics as travel, entertainment, parenting, and health.
Starting in 1997 consumers will be able to access the net from more
numerous locations and in different ways. Internet appliances such as
WebTV will allow non-technology users to access the net. As critical mass
develops, the net will become impossible to ignore for most marketers.
Based on research and some industry insight, Mr. Kaufman will present
FIND/SVP's predictions for the Internet Consumer in 1997 and beyond.
Prior to joining FIND/SVP's Emerging Technologies Research Group, David
was with BIS Strategic Decisions (now GIGA Information Group) at the time
it was a division of NYNEX Corporation. He has been employed by Metaphor
Computer Systems and XEROX Corporation in the marketing of the first
technology products from the Palo Alto Research Center. David is a
Graduate of the University of Wisconsin.
This meeting of the Digital Commerce Society of Boston will be held on
Tuesday, February 4, 1997 from 12pm - 2pm at the Downtown Branch of the
Harvard Club of Boston, One Federal Street. The price for lunch is
$27.50. This price includes lunch, room rental, and the speaker's lunch.
;-). The Harvard Club *does* have dress code: jackets and ties for men,
and "appropriate business attire" for women.
We will attempt to record this meeting and put it on the web in RealAudio
format at some future date
We need to receive a company check, or money order, (or, if we *really*
know you, a personal check) payable to "The Harvard Club of Boston", by
Saturday, February 1, or you won't be on the list for lunch. Checks
payable to anyone else but The Harvard Club of Boston will have to be
sent back.
Checks should be sent to Robert Hettinga, 44 Farquhar Street, Boston,
Massachusetts, 02131. Again, they *must* be made payable to "The Harvard
Club of Boston".
If anyone has questions, or has a problem with these arrangements (We've
had to work with glacial A/P departments more than once, for instance),
please let us know via e-mail, and we'll see if we can work something
out.
Planned speakers for DCSB are:
March Daniel Greenwood The Role of State Government in Digital Commerce
April Stewart Baker Encryption Policy and Digital Commerce
We are actively searching for future speakers. If you are in Boston on
the first Tuesday of the month, and you would like to make a
presentation to the Society, please send e-mail to the DCSB Program
Commmittee, care of Robert Hettinga, <mailto: [email protected]> .
For more information about the Digital Commerce Society of Boston, send
"info dcsb" in the body of a message to <mailto: [email protected]> .
If you want to subscribe to the DCSB e-mail list, send "subscribe dcsb" in
the body of a message to <mailto: [email protected]> .
Looking forward to seeing you there!
Cheers,
Robert Hettinga
Moderator,
The Digital Commerce Society of Boston
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Robert Hettinga ([email protected]), Philodox,
e$, 44 Farquhar Street, Boston, MA 02131 USA
"The cost of anything is the foregone alternative" -- Walter Johnson
The e$ Home Page: http://www.shipwright.com/rah/
FC97: Anguilla, anyone? http://offshore.com.ai/fc97/