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Speed the Net
Wall Street Journal, November 17, 1997, p. 28
Congress Asked To Help Speed Internet Growth
High-Tech Firms Propose Controls to Build Trust In Digital
Marketplace
By John Simons
Washington - In an attempt to assert their newfound clout
along the Potomac, 11 major U.S. high-technology companies
are asking Congress and the White House to speed the growth
of electronic commerce.
Among the things they want are a moratorium on Internet
taxes, the addition of Internet-specific language to the
Uniform Commercial Code and a loosening of
encryption-export controls.
In an 18-page policy paper, to be released tomorrow, the
chief executives of companies including Compaq Computer
Corp., Digital Equipment Corp., Hewlett-Packard Co.,
International Business Machines Corp., and Sun Microsystems
Inc. outline their recommendations on several prickly
issues, including sales taxes and tariffs, encryption,
consumer privacy and content regulation. The coalition,
also known as the Computer Systems Policy Project, urges
governments to act quickly to help cyber-merchants foster
consumer trust in the emerging digital marketplace. Most of
the companies that endorsed the proposals are poised to
take advantage of what could be a $200 billion-plus sales
arena by the year 2000.
Other companies in the coalition include Apple Computer
Inc., Data General Corp., NCR Corp., Silicon Graphics Inc.,
Stratus Computer Inc. and Unisys Corp.
Although the policy recommendations are another example of
Silicon Valley's current hot and heavy relationship with
the nation's capital, the paper is hardly a love letter.
One familiar refrain: Though industry needs government's
help, Washington should keep its presence to a minimum.
There is even a sense that some of the CEOs are reluctant
to sully themselves by becoming overly involved in matters
of politics.
"I have no specific interest in lobbying in the strict
sense," says Lars Nyberg, the CEO of NCR, co-chairman of
the authoring committee with IBM's Louis V. Gerstner Jr.
"Politicians can help this change or they can slow the
evolution dramatically. We have the responsibility to make
sure that doesn't happen. So, this is just something we
have to do."
The paper's authors are perhaps at their least subtle where
they chide the Federal Communications Commission for what
they believe is a plodding and shoddy implementation of the
Telecommunications Act of 1996. The group argues that in
order to populate the new digital domain, consumers need
inexpensive, readily available access to an array of
telecommunications services.
Coalition members are concerned about the lack of
competition in local telephone markets. They insist that
local monopolies have hampered technological progress.
"Until there is competition in the local markets for data
and digital traffic, there will be no pressure on the
incumbent telephone carriers to deploy new technologies."
the group states.
On the tax issue, the CEOs advocate "tax neutrality,"
meaning that no tax system should discriminate based on the
way a consumer purchases a product. Uncoordinated attempts
to "force fit" existing tax structures, for example, "could
impose discriminatory and multiple taxes on e-commerce
transactions." they say. To avoid the problem, the group
prods Congress to pass pending legislation to put a
moratorium on new Internet sales taxes while industry,
federal and local governments worked out a national
standard for levying taxes on Internet commerce. The
paper's authors are also pushing for a comparable
international moratorium.
As for the Internet's legal framework, the paper calls for
an immediate amendment to the Uniform Commercial Code, one
that updates contract laws and consumer protection rules
for on-line transactions.
The paper is most vague in its prescriptions for encryption
policy, an area where government and industry have clashed
on numerous occasions. The U.S. has held tight restrictions
on the export of strong encryption software, which can be
used to ensure security for Internet transactions,
contending that it would be impossible to protect citizens
from hacker attacks and other digital misdeeds if strong
encryption were made available overseas. The coalition is
critical of the administration's stance, but offers few
specific solutions.
In part, the paper is a response to a challenge the White
House issued last summer. In July, the Clinton
administration released its "Framework for Global
Electronic Commerce," a far-reaching set of policy
prescriptions authored by Ira Magaziner, the president's
senior adviser on policy development. Throughout the paper,
Mr. Magaziner stressed that government should take a
passive role in regulating the Internet. His preferred
alternative: Help industry to set its own rules and standards.
Mr. Magaziner called the coalition's paper "a very
interesting, useful and helpful initiative." He said, "The
principles are consistent with what we're hoping for. And,
what's important is they are stepping up and leading."
Convincing Congress, much less foreign entities, to agree
on these issues will be difficult, however. Over the next
few weeks, members of the coalition plan to travel overseas
with their message. The group expects to meet with members
of Congress, White House advisers and FCC officials
sometime in January.
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