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Software Money
http://cgi.pathfinder.com/netly/editorial/0,1012,1722,00.html
The Netly News (http://netlynews.com/)
February 2, 1998
Software Money
by Declan McCullagh ([email protected])
Successful political campaigns follow a simple formula: 1) Spend
heaps of money; 2) Puzzle out how to squeeze your message into one
sentence, or, better yet, a bumper sticker.
Silicon Valley finally got the first part right. Software
chieftains, historically eager to squander cash on doomed marketing
campaigns but loath to spend the same opposing government regulations,
are about to ante up millions to detangle the skein of rules that
restrict sales of data-scrambling encryption software. Sure, it's
pocket change to California's zillionaires, but it may be just enough
to get their deregulatory point across in the nation's capital.
[...]
Together the duo will coordinate the lobbying and media efforts
of a new industry coalition, as yet unnamed but likely to be dubbed
something like the Alliance for Computer Privacy. The
soon-to-be-announced project (contracts haven't been signed yet) grew
out of the Alliance for a Secure Tomorrow, which firms hurriedly
created last fall to battle FBI-backed legislation banning software
such as PGP, which is capable of encoding messages so securely that
police can't crack them. But the AST languished. Soon CEOs of more
than a dozen high-tech companies started talking about a more
aggressive approach. "The only time you're going to win this battle is
when you put money on the table," says Lauren Hall of the Software
Publishers Association.
[...]