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MTM_moi
EcoMist, March 2, 1996:
"Many people believe that the Internet will make middlemen
extinct. It is more likely to help them thrive."
The Net's fans argue that it allows consumers to bypass
intermediaries while increasing their choices and
finding better bargains. One influential proponent of
this idea is Bill Gates. Compelling as they seem,
however, these arguments do not prove their case.
Hal Varian, an economist at the UC Berkeley, claims
there will be greater competition among intermediaries,
and maybe many more of them. Instead of competing on the
basis of inside information, those agents will compete
by adding value in other ways.
The Internet will put some intermediaries out of
business, but it will create more work for others. And
among these will be not only suppliers of familiar
services, but also a new breed monitoring Internet
sites, collecting news and information, and repackaging
it -- folk, in other words, like Mr Gates.
MTM_moi