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[BOOK] "Competitive Intelligence" corrected
Sorry, forgot the Author...
"Car Bombs- The poor mans cruise missle."
"From Black Ops to Boardrooms-
How Businesses Gather, Analyze, and use Information
to Succeed in the Global Marketplace."
Simon and Schuster ($24.00)
Preface: Being a Hero and not a Bum
Part One: What is Competitive Intelligence?
1.) The Rise of Competitive Intelligence
2.) What Competitive Intelligence can do for your
company: Information vs Intelligence
3.) Why most managers are still stuck in the information age
Part Two: Real-World Competitive Intelligence
4.) The Intelligence Cycle
5.) Planning and Direction
9.) Mergers and Acquistions
10.) Benchmarking and Competitive Intelligence
11.) How the Japanese Perform Competitive Intelligence
12.) Competitive Intelligence in other Countries
13.) Building a Competitive Intelligence System
Part Three: Issues, Opportunities, and the Future
14.) Justifying the cost of Competitive Intelligence
15.) Using Competitive Intelligence in the European Union
17.) The New Gatekeepers
18.) Why the U.S. Government must get involved in Competitive
19.) Competitive Intelligence-The Next Generation
Glossary of Competitive Intelligence